RES800 – BUSINESS RESEARCH

Introduction

The Business Research field is defined as "the study of how and why companies work and how they can be improved."

objective study of business operations with the aim of improving performance. The Business Research field is defined as "the study of how and why companies work and how they can be improved."

Students learn how to develop evidence based business decisions through the application of different research theories relevant to business.

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Qualitative research methods are methods which deal with numerical data. A list of methods used to carry out business research is- Survey Research, Correlational Research, Experimental Research, and Outline Research.

Qualitative research methods are methods that deal with non-numerical data like text, videos, etc. Qualitative research has high importance in business research. Data can be collected by the means of Interviews, Focus groups, and Case study research.

Business research is expected to be very important in any business as it helps the managers to identify threats and opportunities in advance.
Risk and uncertainties can be eliminated or minimized.
No doubt business research helps in better decision making.

    ⦁ Analyse ethical issues and considerations in applied business research and their applicability.
    ⦁ Assist in the development of a business research proposal by applying research theories and procedures.
    ⦁ Convey arguments succinctly based on a synthesis of literature and business research concepts.
    ⦁ Apply and analyse managerial issues and develop appropriate research questions and research designs.
    ⦁ Apply advanced knowledge and abilities in data collection, analysis, and interpretation for both qualitative and quantitative data.