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RES800 – Business Research is necessary in order to make effective management decisions and solutions, it is very important for a business manager to have knowledge in systematic and applied research.
This subject includes different research theories which are relevant for business research and provide students with the necessary skills to develop evidence-based business decisions.

Research methods:

Qualitative research methods are methods which deal with numerical data. A list of methods used to carry out business research is- Survey Research, Correlational Research, Experimental Research, and Outline Research.

Qualitative research methods are methods that deal with non-numerical data like text, videos, etc. Qualitative research has high importance in business research. Data can be collected by the means of Interviews, Focus groups, and Case study research.

Business research is expected to be very important in any business as it helps the managers to identify threats and opportunities in advance.
Risk and uncertainties can be eliminated or minimized.
No doubt business research helps in better decision making.

Learning Outcomes:
Analyze ethical issues and considerations in applied business research and their applicability.
Assist in the development of a business research proposal by applying research theories and procedures.
Convey arguments succinctly based on a synthesis of literature and business research concepts.
Apply and analyze managerial issues and develop appropriate research questions and research designs.
Apply advanced knowledge and abilities in data collection, analysis, and interpretation for both qualitative and quantitative data.

Details of the assignment

  • Students need to submit a 3000-word Business Research Proposal which includes their research objective, questions, literature review, research methods (sample, sampling, instrumentation, data collection, and analysis), and the proposed timeline. The Business Research Proposal needs to demonstrate students’ advanced understanding of research theories and methodologies and their synthesis of the literature in the field to develop original contributions and suggest specific recommendations for improvement.
  • Students need to review a range of qualitative and quantitative research methods which align to their research question and literature review. Write a 1500-word research methodology report on how you will address your research question and provide an argument about why you chose those research method/s and how the data will be analyzed.

Format & Structure of Report

  • ICMS Cover Page
  • Table of Contents
  • Synopsis / Executive
  • Summary
  • Introduction
  • Findings
  • Conclusion
  • Recommendations
  • Reference List
  • Appendices


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