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arketing is an essential element of a business. Actually, it is the heart of any business, for it serves the essential
function of transforming production activities into financial performance and ensuring the business's survival.
a business. Actually, it is the heart of any business, for it serves the essential function of transforming production activities into financial performance and ensuring the business's survival.
In Australian universities, students who study business also have to properly understand marketing and how to make strategic marketing plans in their assignments. In this blog, we will look broadly at marketing plans, how they help, how to construct one, and the challenges that students face in making marketing plan assignments.
This section is written for students who need help to write a marketing plan for their assignments. These nine steps are necessary to develop a marketing plan.
After you decide to market your practice, you will have to work hard on your measurable goals over the next 16 to 24 months. Plan activities around community events.
Make a marketing audit to review all marketing activities you have encountered during your practice for the past three years. Be as precise as possible and review that youery advertisement, open house, phonebook and broch,ure.
Market research is for drawing a realistic picture of your practice and your current position in a community. Make fairly accurate projections regarding future growth in the community and explore non-traditional opportunities.
Analyse the raw data that you have collected and summarise them into sensible findings, which will be the foundation for determining the marketing strategies.This will help you define your target audience.
Knowing your audience is important for directing your marketing efforts. Ensure that your target audiences include patients of certain age, gender, location, payer types, and clinical needs.
Before you get into your marketing strategies, you need to examine your financial information and develop a marketing budget. With a proper budget in your hand, executing strategies will be easier.
With your budget in hand, you can now define your specific marketing strategies. Focus on your strategy and the components of your practice that can be utilised to create a particular value in the minds of audiences.
You must create a timeline that shows which marketing actions will be done and by whom. Ensure that each marketing action includes the cost and how it fits into your budget.
The value of a marketing plan is its effectiveness. You must implement
and monitor the evaluation results in a timely manner. Knowing that measuring your results against the standards will help establish your goals.
Now that the above section is about making an effective marketing plan, we also have to focus on the challenges students face while making them, for which they seek help from assignment help services!
1.
Lack of knowledge
The first challenge students face in writing a marketing plan is poor knowledge of the subject. Writing assignments become an issue for students when they need a clear concept of the subject.
2.
Time management
The second challenge is managing time between multiple assignments and other academic activities. They cannot allot time for each activity they have to do.
3.
Pressure
4.
Lack of guidance
Sometimes, professors cannot help every student understand the subject or how to complete an assignment. Therefore, students who need extra care cannot get personalised guidance.